TheAmazonWay–Page1
                    THE AMAZONWAY
              14 Leadership Principles Behind the
                  World's Most Disruptive Company
                                        JOHNROSSMAN
                   JOHNROSSMANismanagingdirectorofAlvarez&Marsal,aglobalconsultingandprofessionalservicesfirm.Hewashiredby
                   Amazon.Comin2002tobethecompany'sdirectorofenterpriseservices.HewasresponsibleforthedevelopmentofAmazon's
                   Merchants@programwhichenablesmillionsofsellerstoofferproductsthroughAmazonandwhichnowgeneratesmorethan
                   40 percent of all orders. John Rossman was also responsible for running Amazon's relationships with enterprise clients like
                   Target, Toys "R" Us, Sears, Marks and Spencer and the NBA. He is a graduate of Oregon State University.
                                            ISBN 978-1-77544-806-8
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                                                                                                                                                                   TheAmazonWay–Page1
                                 MAINIDEA                                           1       Obsessoverthecustomer                          8            Haveabiasforaction
             Jeff Bezos and Amazon have fourteen leadership               LeadersandmanagersatAmazonalwaysstartwiththe Leaders at Amazon favor taking calculated risks. If in
             "secrets" which guide their decisions. What's                customer and work backwards. While they watch doubt, try something new and see if you can take
             interesting is not that these secrets exist but that         competitors, they obsess over their customers.            advantage of first-mover opportunities.
             they actually get referred to every day and are
                                                                                                  Page2                                                     Page6
             appliedinthereal-worlddecisionswhichgetmade.                                           –                                                         –
             Amazon's leadership principles are:
                                                                                    2       Take ownership of results                      9               Practice frugality
                   1         Obsessoverthecustomer                        LeadersatAmazonactlikeowners.Theythinklong-term           Amazon'sleadersdon'tspendmoneyonthingsthatdon't
                                                                          and never say "That's not my job." They always act on     matter to customers. Frugality is good – it breeds
                   2          Take ownership of results                   behalf of the entire company.                             resourcefulness, self-sufficiency and innovation.
                                                                                                    –                                                         –
                   3             Invent and simplify                                              Page3                                                     Page6
                   4           Leaders are right–Alot                               3           Invent and simplify                        10           Bevocally self-critical
                                                                          Leaders at Amazon innovate fearlessly to simplify         Amazon'sbusinessleadersdon'tconsiderthemselvesto
                   5          Hire and develop the best                   processes. They look for ideas everywhere and avoid       be above criticism. They benchmark their own
                                                                          "not invented here" thinking.                             performance against the best and fix problems.
                   6       Insist on the highest standards                                        Page3
                                                                                                    –                                                         –
                                                                                                                                                            Page7
                   7                  Think big
                                                                                    4        Leaders are right–Alot                        11           Earn the trust of others
                   8            Haveabiasforaction                        Amazon'sleadersdefinetheirgoalsclearlyandthenuse          Leaders at Amazon attempt to be open-minded, humble
                                                                          metrics to establish whether they are right. They don't   andto genuinely listen. Their openness empowers them
                   9              Practice frugality                      makethesamemistakesoverandover.                           to trust others and to earn the trust of others.
                                                                                                    –                                                         –
                  10            Bevocally self-critical                                           Page4                                                     Page7
                  11           Earn the trust of others                             5       Hire and develop the best                      12                 Dive deep
                  12                  Dive deep                           LeadersatAmazontryandraisethebarwithnewhires.             Amazon's leaders get involved in the nuts-and-bolts
                                                                          They recognize talent, coach others and willingly move    detailsofeveryprocess.Theystayconnectedandlookfor
                  13    Havebackbone–Disagree&commit                      great talent around the organization.                     opportunities to solve problems as early as feasible.
                                                                                                    –                                                         –
                                                                                                 Page4                                                    Pages7-8
                  14                Deliver results
                                                                                    6     Insist on the highest standards                  13   Havebackbone–Disagree&commit
                                                                          Amazon'sleaderssetunreasonablyhighstandardsand            Leaders at Amazon have conviction – they are prepared
             “These principles aren’t slogans printed on wall             then keep pushing for more. They drive everyone to fix    tochallengewhattheydisagreewith.Theythencommitto
             posters and coffee mugs. They are lived and                  problems and deliver ever-increasing quality.             what has been decided wholeheartedly.
             breathed every day by Amazoniansfrom the CEO                                         Page5                                                     Page8
             ondown.Theyareprinciplesthatothercompanies,                                            –                                                         –
             small or large, may just want to adopt.”                               7                Think big                             14               Deliver results
                             – JohnRossman
                                                                          Leaders at Amazon keep looking for bold new ways to       Amazon's leaders focus on delivering key outputs to the
                                                                          serve customers better. They think different and go       requiredlevelofqualityandinatimelyfashion.Theytake
                                                                          confidently in new directions                             setbacks in their stride and rise to the occasion.
                                                                                                 – Page                                                       –
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