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12 Principles of
Great Leadership
Quotes and Tips About
Leadership Styles
12 Principles of Great Leadership:
Quotes and Tips About Leadership Styles
Pg. 3 – Introduction
What Defines a Leader?
Pg. 5 – Five Core Values of a Leader
• Integrity
• Authenticity
• People-First
• Excellence
• Discipline
Pg. 10 – Seven Core Behaviors of a Leader
• Simplicity
• Creativity
• Bravery
• Beyond You
• Insight
• Vision
• Culture
Pg. 15 – Summary
Putting Your Leadership Style into Action
12 Principles of Great Leadership:
Quotes and Tips About Leadership Styles
Introduction:
What defines
a leader?
Experts have been researching and debating leadership 5 Leadership
for centuries. Since the beginning of time, there has been a Values
natural need for individuals to take the reins and lead a
group of people from point A to point B. 1 Integrity
Possess honesty and uncompromising morals.
This doesn’t necessarily mean it is a large structure; but not all managers are true
pilgrimage or massive undertaking, yet with leaders. In contrast, true leadership can be 2 Authenticity
any project, business plan, event, or activity, determined, observed and measured by Represent yourself in a genuine nature.
an individual or set of individuals must take others’ desire to follow you.
ownership and provide guidance to assure 3 People-First
that everyone is heading in the same We believe leaders should think and Focus on individuals over numbers.
direction and the project is brought to a behave differently; to strive to achieve
successful completion. the pinnacle of leadership; to become 4 Excellence
Leaders Worth Following. Pursue surpassing ordinary standards.
Even though this topic has been discussed
for years, the word “leadership” is often It is through this approach that 5 Discipline
confused with the word “management.” In followers determine the designation of Exercise a commitment to a purpose.
addition, many people believe that the title leadership -- not an organizational
of leader is reserved for those with a chart. With more than 10 years of research
nameplate on their desk or a fancy title on in the field of leadership, Leadercast has 7 Leadership
their business card. identified 12 principles of leadership that
stand out among the greatest leaders Behaviors
You don’t need a title worth following. These 12 principles can be
summarized through five core values and
to be a leader. seven core behaviors common among 1 Simplicity
leaders -- whether in business, in Bring clarity to the complex.
Leadership is not reserved for those with a government, on the sports field, across
‘C’ in their title. Leaders can be found at education, in non-profit organizations, and 2 Creativity
many levels in our communities, in the home. From around the world, the Foster an atmosphere that allows
businesses, organizations, and in homes leaders in this report bring to life these key others to dream.
across the world. principles and provide insightful, applicable
tips to help you shape your leadership 3 Bravery
On the other hand, a person can receive the style. Take a posture of unrelenting boldness.
title of manager based on an organization’s
4 Beyond You
Leverage influence for the sake of others.
“Manager” Does Not Equal “Leader” 5 Insight
Consistently do the wise thing – bring
wisdom to every situation.
6 Vision
Move toward a preferred future with little
≠ deviation.
Manager Leader 7 Culture
Responsible for people or projects Inspires people to follow Be the architect of the conditions to win.
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12 Principles of Great Leadership:
Quotes and Tips About Leadership Styles
5 Leadership Values
Before adopting the behaviors of a leader, it's important to understand the
core values of a Leader Worth Following. These leaders have a foundation of
common values that consistently guide the way they act.
Gen. Hugh Shelton:
Make Integrity
the Cornerstone of
Leadership Value #1: Your Leadership
Integrity
“If you don’t have integrity, then you
Possess honesty and don’t have anything to build on.”
uncompromising morals. – Gen. Hugh Shelton
One of the most foundational elements of leadership is personal integrity. Integrity is a set of values about which you would never
compromise, no matter the circumstances. When leading, assuring that you have a strong handle on those values is critical to the basis of
trust and loyalty, and allows people to identify whether or not you are someone they want to follow.
Similar to the way in which people decide to align themselves with brands such as Nike, Starbucks, Apple, or various other companies,
people look for cues that allow them to identify with another individual who they would accept to extend their personal brand. People
must first confirm that the uncompromising values you possess as a leader align with their own; only then can they determine whether or
not you will earn their time and trust.
In his talk, “Make Integrity the Cornerstone of Your Leadership,” General Hugh Shelton tells a story about this cornerstone value of
leadership and the effects that it will have on your team.
I happened to be in special operations command; it was my first four-star assignment. I had been working very hard all day long,
getting “Death by PowerPoint,” as I call it. It was finally about 6:30 or 7 p.m. in the evening and I said, ‘I can’t take it anymore. I’m
going home.’ So I take these two catalog briefcases full with slides and presentations that I’ve got to watch the next day and start out
of the building toward home.
But as I walk out of the building, there’s a thunderstorm. My driver, a young sergeant, has pulled the vehicle under the overhang. He
gets out, salutes me sharply and waits for me to get in. I said , ‘Pete, you know DoD regulations prohibit me from taking a govern-
ment vehicle from home to work and vice versa.’ And with that I step off into the rain, carrying my two briefcases.
The next day, I go back to work and about 10 a.m. the phone rings and Admiral Smith is on the line. So, I go pick up the phone. Before
I can say a word he blurts out, ‘I hear you walked home in the rain last night and that you didn’t take the sedan’. I said, ‘That’s right,
Ray, I didn’t take the sedan home because that’s against DoD regulations.’
Already the word had spread to the West Coast that the General made the decision; that the General had done the right thing versus
the wrong thing. I often wonder what message that would have sent if I had taken the sedan.
People watch leaders very carefully. You set the example and those you lead take cues from your actions and mirror similar behaviors.
Possessing an unstaggering representation of integrity sets a critical foundation for your leadership.
Leadership style tip: Be certain to hold true to your integrity in the good times and the bad.
1) Do you value integrity more than anything else in your personal leadership? If not, which value is highest for you?
2) What are the values upon which you absolutely would not compromise?
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