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ROADSHOW
GUIDELINES
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This Roadshow Manual is designed to You must register your Roadshow with Herbalife.
provide you with basic guidelines for This ensures that you have specific permission
operating your Roadshow to maximise the to conduct the Roadshow and helps avoid any
effectiveness of your event. potential breach of the Herbalife Rules.
What is a Roadshow and why participate? Determine how much it costs to be an exhibitor,
if permits are needed and whether these are
included in the price. Ask what promotional items
Roadshows are a highly visible medium that give you are permitted, eg. using a sound system, wet or
instant access to purchase-ready shoppers, dry sampling etc.
exposure in premium high traffic locations and reach
the right demographic. Preparing for the Roadshow:
It is an exciting and high-exposure sales and Great planning is the key to a successful
marketing opportunity that’s just too good to miss. A Roadshow! Choose products to sample that
Roadshow is an interactive medium, which will have a good fit with your target market (eg.
enable you to discuss Herbalife in an environment Formula 1 sachets, Liftoff™, Protein Bars,
full of prospects - the perfect prospecting Instant Herbal Beverage sachets, Roasted Soy
opportunity! Nuts, NouriFusion™ samples etc).
It’s easy, just hire space and put yourself in the The more time you spend on event admin, the
perfect position to create awareness and sales. It is less time you have for customers and leads. Pre-
the ideal way to meet with prospects face-to-face. packaged samples that are easy-to-use are
much better, eg. Liftoff™, Protein Bars, Formula
Choosing the right venue: 1 sachets. Sampling shakes involves a great
deal of time and regulatory complexity, so should
Research into possible venues/events. You be considered carefully.
could contact your local shopping centre, fairs
(eg. bridal, health), events (eg. sports), Find out the space you’ll be given, the layout of
convention centres and trade associations. Or the venue and what set-up you’ll need to create.
look into state-wide events that published on Determine what promo materials (banners,
your state’s tourism site (see appendix for list booths, tents etc.) you can utilise from your local
of state websites). Consider the cost (does it STS Coordinator or buy directly from a supplier.
include GST), duration of hire, what time you Check with the venue on restrictions (eg. for
can gain access, where can you store items, Westfield shopping centres, most promo material
etc? cannot exceed 1.4m in height).
Choose the right event and find out the Determine how many people you are allowed to
expected numbers/traffic. Remember, bigger have on your team on the day (some shopping
events or shopping centres are not necessarily centres or events will restrict the number of
the best fit - make sure you know if the stands people manning your booth so make sure you
serve as the main attraction on the day or if know the maximum number). Remember team
they are simply there for atmosphere (concert, work makes the dream work!
sports competition etc).
Familiarise yourself and your team with
Suitable events are considered irregular or Government Food Handling Guidelines. You can
one-off activities; regular attendance at weekly download these from your State Government’s
or fortnightly markets or other venues may be website. You should ensure you have a copy of
considered as a fixed retail environment even these on-site if you are going to sample product.
though you may not actually be selling
products at the venue – this could be a breach Body Fat Scales are an ideal drawcard to
of the Herbalife Rules. Check with your upline conduct Wellness Evaluations. See the appendix
for further info. Casual appearances at such for more information.
locations may be acceptable.
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Staging a Roadshow: Following-up:
Remember, quality over quantity. Focus on Following-up is the most important step to build
connecting with people by drawing them in with a your customer base and increase your product
free sample, such as Protein Bars, then start a sales. It’s best to contact the leads within 24 to 48
conversation and invite them to participate in a free hours. If you have too many leads to contact, don’t
Wellness Evaluation. Ask customers questions and feel overwhelmed - if you have a downline, give
share a brief story or experience. Try to get them some names to contact.
customers talking about themselves.
Talk to your upline about what to say to customers
Go early and rehearse with your team what will during your follow-up.
happen when attendees arrive. Your group leader
will determine the individual assignment of tasks. Track your results such as sales, website hits, calls
returned, numbers of new customers and
Keep your team fresh by rotating people from Distributors.
working the booth to working out on the floor. Do
not bring guests behind the stand or eat in the Document successes and failures immediately or
area. you might forget. This will help you spend your
time more efficiently at your next event and the
Wear Team Herbalife or LA Galaxy apparel and same event the following year.
button as agreed upon with shift group leader so
that all Distributors are wearing the same outfit on Share your results and photos with the Sales Dept.
the same day. within one month of the Roadshow’s conclusion –
total number of completed Wellness Evaluations
Get leads! As you undertake the Wellness and referrals etc, as well as the results of any
Evaluation with them, ask them to recommend successful follow-ups. Refer to Appendix for form.
friends or family who may also benefit from a
Wellness Evaluation. As they sample the product,
ask questions, take notes and star the strongest
leads.
Initiate a follow-up. Before customers leave, hand “There’s pennies
them a gift bag of samples with a postcard or flyer
and tell them you’ll be contacting them shortly to in the sale
follow up.
but a fortune
Suggested Lead Generation Method: in the follow-up”
Offer free Protein Bar sample Jim Rohn
Obtain free Personal Wellness Analysis
(see appendix)
Free gift bag containing sample(s)
(if more than one referral provided)
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General Rules:
Distributors should be present for the entire Family members registering interest should be
duration of their designated slot. If they need to assigned to the same Distributor. Do not
leave for a short period of time, please notify the sample to children unless explicit permission
group leader. Absence for more than 30 minutes has been given by the parent or guardian.
from the stand would mean they are forfeiting
their right to participate. Ensure that nutritional information is supplied
with all samples (eg. supply a protein snack
Unregistered or unassigned Distributors are not flyer with a protein bar sample) and that the
allowed inside the booth and are not allowed to prospect is made aware of the nutritional
participate at any time. This includes distributing content.
flyers or prospecting within the vicinity of the
venue. The selling or display of products is not
allowed. Familiarise yourself with the Herbalife
All Distributors are not allowed to pre-advertise Sales & Marketing Plan Rules, in particular the
or to make personal appointments to meet leads Displaying and Selling of Products.
at the Herbalife booth.
Flyers are not allowed to be handed out
Be sure to tell people that you are a Herbalife outside of the booth area at any time unless
Independent Distributor and not a company the venue specifically permits it.
employee. Make it clear to the prospect that
he/she has been assigned to you and that all Gloves are to be worn at all times when
queries, clarifications and future dealings should handling food. Please also make sure that you
be directly with you. adhere to any Food Handling Guidelines – you
should have a copy available at the booth.
Check whether the prospect has been previously
introduced to the company. If so, do not pursue The venue organisers will not be responsible
the lead further and ensure that he/she goes for any loss or damage, so please remember
back to the person who previously introduced to secure your personal, as well as any
him/her to the company. company, belongings.
Roadshow Checklist:
□ Identify your venue, check availability and cost of space.
□ Seek approval from your upline TAB Team member(s)
□ Ensure you have adequate public liability insurance.
Submit Roadshow Registration form to the Sales Dept. at least 5 working days
□ prior to the start date.
□ Familiarise yourself with any local Council and Government Regulations.
Ensure you have sufficient qualified Distributors who are available to staff the Roadshow
□ and do not exceed the maximum number of people allowed in the venue.
Arrange the appropriate support material; banners, literature and product etc.
□
Communicate to all participants arrival times, shift times, required clothing, rules etc.
□
Conduct Roadshow according to the Rules as laid out in this Manual
□
Share your results and photos with the Sales Dept. within one month of the
□ Roadshow’s conclusion.
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