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National Deli Meat Month 2021
National Deli Meat Month, which coincides each This year, National Deli
March with National Nutrition Month, has served Meat Month was full of
as a joint educational program between The North promotional excitement
American Meat Institute (NAMI), a contractor to
the Beef Checkoff and The National Pork Board, and engaging outreach,
administrator of the Pork Checkoff. This year, the reaching more than
effort was augmented by the International Deli-Dairy-
Bakery Association (IDDBA). 341,294,441
The goal of the month-long celebration is to provide views
educational and promotional tools to consumers,
health professionals, retailers and manufacturers to SEE FOR YOURSELF
encourage them to enjoy their favorite deli meat and
to remind them that they can feel good about the
nutritional benefits of these popular cuts.
Resource Site
The centerpiece of this effort—
nationaldelimeatmonth.org—provides a
multitude of resources, including key messages,
infographics, fact sheets, nutrition information
and the latest news.
VISIT THE SITE
Media Outreach National Deli Meat
Multiple opportunities were seized to Month in Times Square
engage the news media with fun and Times Square visitors were
informative news about NDMM. met with jumbotron images of
National Deli Meat Month Press Release National Deli Meat Month facts
and information.
ric Mittenthal, NAMI
emittenthalmeatinstituteorg
2022
ason Mene, National or Board
IMMDIA A jmenepororg
12222
Deli Meat Sales Soar as Families Seek
Convenient, Nutritious Meal Solutions at Home TikTok Deli Dinner Showdown
Meat Institute, Cattleman’s Beef Board and National Pork Board Team
to Celebrate National Deli Meat Month A tournament-structured event, the Deli Dinner
Washington, DC, March 2, 2021—As the country starts to observe National Deli Meat Month this March,
multiple food industry reports demonstrate how Americans have affirmed their affinity for prepared
deli meats during the global pandemic. Across the country during the past year, prepared meats have Showdown engaged thousands of fans and featured
seen major sales increases in some of the most popular categories—including grago options lie
presliced ham, eef, ologna, salami and pepperoni ales increases in 2020 for specific grago deli
meats ranged from 2 to versus the year efore hese data
ere reported to he International
Dairy Deli Baery Association IDDBA y , a data analytics and maret research company that leading TikTok influencers sharing their enthusiasm
provides consumer and retail maret intelligence and analysis
“ery clearly, deli meats have een helping Americans navigate this ne
orld since March 2020,” said for deli meats.
ric Mittenthal, ice resident of ustainaility for he North American Meat Institute NAMI “his
data verifies t
o things—ho
much people rely on the convenience and nutrition of deli meats, and
ho
effective deli departments have een at meeting consumers’ needs for presliced and grago
options ever efore has it seemed more fitting to celerate ational Deli Meat Month”
REACH: 165,806,199 REACH: 1,100,000 VIEWS ENGAGEMENT: 109,800
ational Deli Meat Month,
hich coincides each March
ith ational utrition Month, has served as a
joint educational program et
een AM, a contractor to the Beef hecoff and he National or
Board, administrator of the or Checoff his year, the effort is augmented y the DDA he goal
of the monthlong celeration is to provide educational and promotional tools to consumers, health
professionals, retailers and manufacturers to encourage them to enjoy their favorite deli meat and
to remind them that they can feel good aout the nutritional enefits of these popular cuts he
Deli Dinner Showdown Release
centerpiece of this effort—www.nationaldelimeatmonth.org—provides a multitude of resources,
including infographics, fact sheets, nutrition information and the latest ne
s
“Deli meat annual sales in grew .
to . billion, and pacaged luncheon meat annual sales
also grew .
to . billion. here is no doubt that Americans enoy and rely on deli meats,” said
Chris ones, Director, Mareting trategy at the ational or oard “With the diversity of products at
the deli case and counter, there is something for everyone to meet nutrition needs, tastes, udgets and
personal preferences”
o help consumers navigate this myriad of choices,
hich are increasingly including options that are lo
and reducedsodium, lo
and reducedfat, organic, grassfed, American eart Association certified,
osher and more Chec out the product center to find more information
REACH: 158,008,528 Social Media Buzz
Outreach to Top 150 Nutrition Communicators
Personal outreach to Top 150 Nutrition
Communicators highlighted key messages,
infographics and fact sheets available REACH: 869,038
on NationalDeliMeatMonth.org. These ENGAGEMENT: 99,969
Communicators are the most quoted RDNs
in traditional media and RDNs with the
largest followings on social media.
Today’s Dietitian Magazine Registered Dietitian
March 2021 Issue Nutritionist (RDN) Eblast
National Deli Meat Month also A series of seven eblasts
happens to be National Nutrition were sent to RDN
Month. A full-page ad featured March is more than National Nutrition
audiences (including Celebrate National Deli Meat Month—
Month. It’s also National Deli Meat Month… Enjoy American Favorites this March!
in Today’s Dietitian print and and that’s no accident! Supermarket RDNs) to Join the celebration on social media
Consumers love deli meats: Give yourself— by using and following #DeliMeatMonth
Numerous studies and the Dietary Guidelines for and your
Americans affirm that they can be part of a healthy,
digital editions brought these balanced diet. clients—the
On-the-go nutrient density: permission to share facts and resources
Deli meats are a pre-cooked, convenient source of protein, enjoy these deli March is a great time for
vitamins and minerals. n fact, the iron and inc in meats meat favorites
important messages to the are more bioavailable than from veetarian sources National Deli Meat Month
as part of a for National Deli Meat because it’s also National
Something for everyone: healthy diet!
Deli meats are diverse and offer choices to meet nutrition Nutrition Month.
needs, tastes, budets and personal preferences
broader RDN audience. housands of products are available includin lo - and #DeliMeatMonth Deli meats are a convenient,
reduced-sodium products, lo -and reduced-fat products, pre-cooed source of protein,
American eart Association certified, oranic and Month promotion. vitamins and minerals
rass-fed options, osher and more Find more here:
meatpoultrynutrition.org/productcenter
“rocessed” simly means “reared.”
REACH: 105,093 ike meats prepared at home, processed deli meats are
prepared at a plant—simply on a lare scale ith health More than one-third,
and safety reuirements.
Or
g A Deli Meat for Everyone
a
n
i
NationalDeliMeatMonth.org c
The deli meats category is diverse
lo
w-
and re
d
uc
e
d
- an
c
i
er
m
an impressive amount sodium A and offers choices to meet nutrition
Heart
on
i needs, tastes, budgets and personal
at
i
c
Asso ed
fi
i
rt
ce preferences Thousands of products
sher are available in the meat case and
Ko
Gr include options that are low- and
as
s-fe reduced-sodium, low- and reduced-
for any industry, of the lo d
w- and
fat, organic, grass-fed, American
reduced-
fa Heart Association certified, Kosher
t
community engaged with and more!
A range of products can be found on our nutrition website
this correspondence. meatpoultrynutritionorgproductcenter
Consumers can have
confidence in deli meats
REACH: 3,353 sold in the United States.
hat you see is hat you get
any meat processed in a plant
must contain an ingredient
statement and a label
RDN Blog Feature Prepared meats are an
important part of meat’s
sustainability story.
Animals produce far more than
steas, chops and roasts Deli and
other prepared meats provide
Katie Serbinski, MS, RD, an influential
nutrient, protein dense foods while
allowing the industry to utilie
more of every animal we harvest
This category contributes greatly
to animal agriculture’s ethical,
nutrition blogger, featured her favorite
nose-to-tail sustainability story
deli meat recipe (and information
Get on board
with the Charcuterie!
harcuterie is the rench appetier
about deli meat) on her blog and
course featuring a platter of a
variety of cooed and dry-cured
meats, sausages and cheeses,
accompanied by crusty
baguettes, spreads,
shared through her newsletter and
fruits, vegetables, nuts,
picles and other delicious
morsels harcuterie boards
are easily transported, and
social channels. the ideal appetier to tae
to a party They do not
re uire cooing or any
complicated preparation
To learn some basic techni ues for planning the
perfect charcuterie board for your family and friends,
chec out the harcuterie uide from the ational
Television Segments Hot Dog and ausage ouncil
Hungry for more?
Visit us at NationalDeliMeatMonth.org for
with Media RDNs resources, recipes, product choices and more.
LEARN MORE
A series of ten interviews across the country
with RDNs who have close relationships with
their local media advanced the awareness of
National Deli Meat Month, provided product
demonstrations and gave consumers permission
to enjoy more deli products. REACH: 35,845
REACH: 15,365,747
There is no question that National Deli Meat Month
is becoming a serious promotional period. The founding
partners created the fundamental tools and outreach to get
this promotion off the ground.
How will your company/brand leverage
National Deli Meat Month in 2022?
Contact emittenthal@meatinstitute.org for more information.
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