The Science Of Nutrition Pdf 136609

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RepoRtCaRd
onFood-MaRketingpoliCies ananalysis
oFFoodand
enteRtainMent
CoMpany
A
poliCies
B+ RegaRding
-
Foodand
A
BeveRage
MaRketing
F toChildRen
C
B- +
D
This study on corporate policies on the marketing of food to children was conducted, ©MARCH2010
andthereport written, by Margo G. Wootan, DSc, Ameena Batada, DrPH, and Ona
Balkus. Additional help with data collection and analysis was provided by Arianne For more information,
Corbett, RD, Lauren McLarney, Seth Coburn, Lindsey Vickroy, and Annalisse Leekley. model policies, and other
materials, contact:
CSPI and the Nutrition Policy Project
The Center for Science in the Public Interest (CSPI) is a nonproﬁt organization MARGOG.WOOTAN,DSc
based in Washington, D.C. Since 1971, CSPI has been working to improve the CENTER FOR SCIENCE
public’s health through its work on nutrition, food safety, and alcohol issues. IN THE PUBLIC INTEREST (CSPI)
CSPI is supported primarily by the 850,000 subscribers to its Nutrition Action
Healthletter and philanthropic foundations. PHONE:
CSPI’s Nutrition Policy Project works with concerned citizens, health professionals, 202 777 8352
government oﬃcials and other nonproﬁt organizations to strengthen national, FAX:
state, and local policies and programs to promote healthy eating and reduce obesity. 202 265 4954
Ourgoals are to help reduce the illnesses, disabilities, and deaths caused by EMAIL:
diet- and obesity-related diseases and conditions, such as heart disease, cancer, NUTRITIONPOLICY@CSPINET.ORG
high blood pressure, and diabetes.
For more information on CSPI’s projects and other policies to promote healthy eating
andreduceobesity, visit
www.cspinet.org/nutritionpolicy.
Report Card on Food-Marketing Policies: An Analysis of Food and Entertainment
CompanyPolicies Regarding Food and Beverage Marketing to Children
is available on-line, free of charge at www.cspinet.org/marketingreportcard.
Acknowledgements
The Center for Science in the Public Interest deeply appreciates the ﬁnancial
support provided for this report by the Robert Wood Johnson Foundation’s
Healthy Eating Research project and CSPI members.
WethankthemembersoftheFoodMarketingReportCardadvisorycommittee
for their advice in determining which companies to include in the study,
evaluating our assessment/grading criteria, and reviewing the report:
angelaCampbell,Jd,llM Joshgolin,Ma
GeorgetownUniversity Campaignfora
Commercial-Free Childhood
sanaChehimi,Mph
Prevention Institute JeﬀMcintyre,Ma
Children NOW
lisa Craypo,Mph,Rd
Samuels & Associates, Inc. suzenMoeller,phd
American Medical Association
loridorfman,drph
Berkeley Media Studies Group ellen Wartella, phd
University of California, Riverside
RobertaFriedman,scM
RuddCenterfor Food Policy laurieWhitsel,phd
andObesity, Yale University American Heart Association
Marvingoldberg,phd Makanithemba-nixon
PennState University Praxis Project
Food-MaRketingpoliCy
RepoRtCaRd1
gRade CoMpanies gRade CoMpanies
A — Unilever (Popsicle, Skippy); Highlights for Children,
- Inc.; Dannon Company; McDonald’s USA, LLC; H.J.
C Heinz Company (Bagel Bites); Viacom International
B+ Mars,Inc. Inc. (Nickelodeon)
QUBO Venture, LLC; Sunny Delight Beverages Co.; Krispy Kreme
B Procter & Gamble Company (Pringles) D+ Doughnut Corporation; Cartoon Network;
Ruby Tuesday, Inc.
Nestlé USA; Kraft Foods Global, Inc.; Cadbury Adams Doctor’s Associates Inc. (Subway);
B- USA, LLC; Hershey Company; Dunkin’ Brands; D Yum! Brands, Inc. (KFC, Pizza Hut, Taco Bell);
General Mills, Inc. CEC Entertainment Concepts, L.P. (Chuck E. Cheese’s)
C+ Post Foods, LLC; PepsiCo Inc.; Public Broadcasting D- —
Service (PBS); Coca-Cola Company
Walt Disney Company (including ABC, Funschool, and Bob Evans Farms, Inc.; CBS Corporation;
Pixar); Burger King Corporation; Campbell Soup American Dairy Queen Corporation; Discovery
C Company; Sesame Workshop; Hostess Brands, Inc.; F Communications, LLP; Mattel, Inc.; NBC Universal,
Kellogg Company; ConAgra Foods, Inc. (Chef Inc.; Univision Communications Inc.; Warner Bros.
Boyardee, Kid Cuisine, Peter Pan) Entertainment Inc. (New Line Cinemas)
20th Century Fox Kerasotes ShowPlace Theatre Perfetti Van Melle S.p.A. (Airheads)
Activision (Sierra Studios, video games) Kids Discover (magazine) Perkins & Marie Callender’s Inc.
F Alloy Media and Marketing (Channel One) Klutz (crafts and games) Pilgrim’s Pride Corporation
AMC Entertainment LFP Publishing, LLC Pinnacle Foods Group LLC
no American Girl Magazine (Tips & Tricks Magazine) (Aunt Jemima, Lender’s, Duncan Hines)
policy American Greetings Corporations Little Caesar Enterprises, Inc. Pokémon Company
Arby’s Restaurant Group, Inc. Lucasfilm Ltd. Popeyes Louisiana Kitchen
Blizzard Entertainment (video games) Major League Soccer, L.L.C. (AFC Enterprises, Inc.)
Blue Sky Studios (Ice Age, Robots) Marcus Corporation (movie theater) QIP Holder LLC (Quiznos)
Boys’ Life Magazine Marvel Characters, Inc. Rave Motion Pictures, LLC
Brinker International (Chili’s Grill & Bar) McKee Foods Corporation Red Robin International, Inc.
Buffalo Wild Wings Grill & Bar (Little Debbie snack cakes) Regal Entertainment Group
Cajun Operating Company (Church’s Chicken) MGA Entertainment, Inc. (Bratz) Romano’s Macaroni Grill
Carmike Cinemas, Inc. Microsoft Corporation (XBox) Ryan’s Restaurant Group, Inc.
Cheesecake Factory Assets Co. LLC MLB Advanced Media, L.P. (Hometown Buffet/Old Country Buffet)
Chick-fil-A, Inc. (Major League Baseball) Sara Lee Corporation
Cinemark USA, Inc. National Amusements Inc. (movie theater) Scholastic Inc.
Chipotle Mexican Grill, Inc. National Association for Stock Car Auto Schwan’s Home Service, Inc.
CKE Restaurants, Inc. (Carl’s Jr., Hardee’s) Racing, Inc. (NASCAR) Sizzler Restaurants
Darden Concepts, Inc. (Red Lobster, National Geographic Society SONIC Corp.
Olive Garden, Longhorn Steakhouse) (National Geographic Kids) Sony Corporation of America
Denny’s, Inc. National Hockey League (Play Station, Sony Motion Pictures)
DineEquity, Inc. (Applebee’s, IHOP) National Wildlife Federation Sunkist Growers, Inc.
Domino’s Pizza (Wild Animal Baby Magazine,Your T.G.I. Friday’s Inc.
E.W. Scripps Company (Peanuts Comic) Big Backyard Magazine, Ranger Rick) Texas Roadhouse, Inc.
Electronic Arts, Inc. (video games) NBA Properties, Inc. Time Inc. (Sports Illustrated for Kids,
Golden Corral NFL Enterprises LLC Time for Kids)
Girls’ Life Acquisition Co. (magazine) Nintendo of America, Inc. Topps Company, Inc. (Bazooka,
Hansen Beverage Company OSI Restaurant Partners, LLC Ring Pop, Baby Bottle Pop)
Hasbro, Inc. (Outback Steakhouse) Waffle House, Inc.
HIT Entertainment Limited (Barney, Bob Panda Restaurant Group, Inc. Wendy’s International Inc.
the Builder, Thomas the Train) (Panda Express) Whataburger Restaurants LP
Hollywood Theaters, Inc. Panera Bread World Wrestling Entertainment, Inc.
HP Hood LLC Papa John’s International, Inc. Zoobooks
Jack in the Box Inc. Pearson Education, Inc. (Fun Brain)
1 Withineachgrade,companiesarelistedfromhighesttolowerscores.
RepoRtCaRd
onFood-MaRketingpoliCies ananalysis
Summary oFFoodand
TheNationalAcademies’InstituteofMedicine(IOM)concludedthattelevisionfood enteRtainMent
advertising aﬀects children’s food choices, food purchase requests, diets, and health.
Yet, companiesspendapproximately$2billionayearonmarketingfoodsandbeverages CoMpany
to children, mostly for foods high in calories, fats, sugars, and sodium, and low in
fruits, vegetables, whole grains, and key nutrients. poliCies
In 2008, the Federal Trade Commission (FTC) recommended that “all companies that
marketfoodorbeverageproductstochildren[should]adoptandadheretomeaningful RegaRding
nutrition-based standards for marketing their products” and that marketing include
all advertising and promotional techniques.
In the past few years, a number of food and entertainment companies have Foodand
announcedpoliciesonfoodmarketingtochildrenindependentlyorthroughthe
CouncilofBetterBusinessBureaus’(CBBB)Children’sFoodandBeverageAdvertising BeveRage
Initiative (CFBAI). This report examines whether companies that market food to
children have adopted a policy on marketing to children, and if so, the adequacy
of that policy. The report does not assess whether companies complied with MaRketing
their policies in practice.
Duringthesummerof2009,CSPIstaﬀconductedtelephoneinterviewsandsearched toChildRen
companyWebsites,articlesintheNexisnewsservice,andusedGooglekeyword
searches to collect company policies on marketing to children. We evaluated food
andbeveragemanufacturers,chainrestaurants,andentertainmentcompaniesthat
marketfoodtochildren.Weassessedpoliciesformarketingtochildrenundertheage
of 12 years old and for marketing in elementary and secondary schools. Although
somechildreninmiddleschoolsandallchildreninhigh
schools are not under 12, schools are a unique space that
shouldbefreeofthemarketingoflow-nutritionfoods. “All companies that market food
Weevaluatedthestrengthofthecompanies’nutrition or beverage products to children [should]
standards, scope of media covered by their policies, adopt and adhere to meaningful nutrition-based
andtheirdeﬁnitionsfor“child-directed” media. standards for marketing their products” and that
Ofthe128companiesanalyzed,two-thirds(68%)did marketing should include all advertising and
nothaveapolicyforfoodmarketingtochildren.Amuch
largerproportionoffoodandbeveragemanufacturers promotional techniques.
(64%)hadmarketingpoliciesthandidrestaurants(24%) –Federal Trade Commission, 2008
orentertainmentcompanies(22%).
NocompanyreceivedanAforitspolicy.Thecompany
with the strongest policy was Mars, which received a B+. The Mars policy did not
allow for its products to be marketedtochildrenunder12yearsoldandcoveredmost
ofthekeymediaapproachesusedtoreachchildren(withtheexceptionofon-package
marketing and most marketing in high schools).

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...Reportcard onfood marketingpolicies ananalysis offoodand entertainment company a policies b regarding foodand beverage marketing f tochildren c d this study on corporate the of food to children was conducted march andthereport written by margo g wootan dsc ameena batada drph and ona balkus additional help with data collection analysis provided arianne for more information corbett rd lauren mclarney seth coburn lindsey vickroy annalisse leekley model other materials contact cspi nutrition policy project center science in public interest is nonprot organization margog based washington since has been working improve s health through its work safety alcohol issues supported primarily subscribers action healthletter philanthropic foundations phone works concerned citizens professionals government ocials organizations strengthen national fax state local programs promote healthy eating reduce obesity ourgoals are illnesses disabilities deaths caused email diet related diseases conditions such...

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