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Nemours.org/growuphealthy
Healthy Vending Guide
You and your organization can play an important role in supporting healthy eating habits by making
healthy vending options available and attractive to children, youth and adults. This guide will help you
choose healthier products by providing:
Healthy vending guidelines for food and beverage products,
Sample policies to support and sustain healthy vending,
arketing strategies to promote healthy options.
Why promote healthy vending options?
In 2006, the vending industry generated close to $14 billion in food and beverage sales. Although vending machines
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are a popular channel for convenient snac foods and beverages, they are often a source of lessthanhealthy products.
A great maority of options are high in calories, fat, and added sugars, and lo in nutrients. opular items include
2,
candy, soft drins, chips, cooies and caes. he prevalence of un food and sugarseetened beverages in vending
machines does not support healthy nutritional choices and promotes the consumption of energydense foods and
beverages, hich has been lined to eight gain.4
urrently, 40 of elaare children ages 2 – 1
years are overeight or obese, a prevalence that is among the highest
in the nation. iven the idespread nature and potential negative health impact of obesity, it is critical to support
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healthy habits. ood nutrition is important in maintaining health for all ages therefore, offering healthy vending
options should be a priority. y replacing unhealthy options ith more nutritious, healthful foods, your organiation
can mae it easier for children and parents to choose isely. stablishing nutritional standards for vended products
can support healthier eating by increasing access to healthy foods and beverages hile still serving the main purpose
of bringing in revenue.
How do I know which foods and beverages are good to offer and which are bad?
hile emours encourages children and families to choose the healthiest foods and beverages most of the time, e
do not support labeling foods as “good” or “bad”. e believe that all foods can fit into an overall healthy diet.
or that reason, e categorie foods and beverages by their nutrient density as “
GO,” “SLOW” and “WHOA” foods.
GO foods and beverages are the healthiest options for the amount of calories they contain. at these foods and
drin these beverages most often, almost anytime.
SLOW foods and beverages have added sugar or fat that maes them higher in calories. hey should only be
consumed sometimes, several times a ee at most.
WHOA foods and beverages are the highest in sugar and fat and the least healthy. hey should be consumed ust
once in ahile.
e recommend that organiations mae the maority of their vending options GO foods and beverages, recogniing
there may be a need to offer a smaller selection of
SLOW and WHOA foods and beverages as ell. ee Appendix A for
a list of GO, SLOW and WHOA vending options.
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SAL OLIIS
rganiations that serve children and families, such as schools, community centers, and child care facilities, can mae
it easier for children and families to mae healthier food choices by providing healthy food and beverage options in
vending machines. Adopting nutritional standards for vending machines as organiational policy is a good place to
start. ere are some sample policies to consider. ou can adapt them based on your vending offerings. Aim to mae
60100 of your offerings GO foods and beverages, 0 or less of your offerings SLOW foods and beverages, and
eep WHOA offerings to 10 or less.
Sample olicy ased on Go Slow Whoa
At (insert name of your program), e are committed to helping children gro up healthy. e support your child’s
healthy food choices by
aing (insert percentage) of our options
GO or SLOW foods and beverages.
imiting
WHOA foods and beverages to (insert percentage) of our options.
romoting our
GO options first.
ently encouraging children to try the
GO options and giving positive reinforcement hen they do.
eaching children and parents about
GO, SLOW and WHOA options through visual cues.
Sample olicy for oods
At least (insert percentage) of our foods meet these nutrition standards
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o more than of calories from total fat not including nuts or seeds
6
o more than 10 of calories from saturated fat
¢, £
ero trans fat ≤ 0. grams per serving
o more than of calories from total sugars e¤cept yogurt ith no more than 0 grams of total sugar
¢
per ¢ o. portion as pacaged
£
At least grams of dietary fiber per serving in grain products
¢
o more than 200 milligrams of sodium per pacage
¢
o more than 200 calories per portion as pacaged
Sample olicy for everages
At least (insert percentage) of our beverages are chosen from this list
ater
¢, 10
atfree or 1 lofat plain or flavored mil ith up to 10 calories¦¢ o.
¢, 11
100 fruit or vegetable uice portions limited to 4¢ o.
¢, 10
o or localorie beverages ith feer than 10 calories¦¢ o.
¢, 10
everages ith greater than 66 calories¦¢ o. are sold in portions of 12 o. or less
Sample olicy for ricing and lacement Standards
oods and beverages that meet our nutrition standards must be sold at a price e§uivalent to or loer than
similar items that do not meet the standards.
oods and beverages meeting the standards ill be placed ithin the vending machine so that they are visible
at eye level.
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A
IG S
A
GIS
How can organiations encorage the selection of healthy vending options?
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rganiations can use the traditional mareting “4s” of product, promotion, price, and placement.
rodct
If you have healthy items to choose from, children, youth and adults ill mae better choices¨ ost vending products
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offered are of lo nutritional §uality. ne study surveyed the content of 1,420 vending machines in urban and rural
secondary schools across the country. f the beverages available,
0 ere high in sugar, such as soft drins, fruit
drins, iced tea, and sports drins. nly 12 of the vending slots ere for ater and only ere for mil, ith
the maority
of mils offered being either hole or 2 mil. he proportion of snac slots offering nutritious
choices as also lo 1.12
Action Step: ffer a maority of healthy foods and beverages in your vending machines to mae it easier for
children and families to mae healthy choices.
romotion
romotional efforts such as labels and motivational signs on vending machines can increase aareness and selection
1, 14, 1
of healthier foods and beverages. rominently maring lofat food items and “0 calorie, 0 sugar” beverages, as
ell as their prices, is an effective ay to increase the selection of healthy items. oupling that tactic ith a large
motivational sign on top of the vending machine encouraging the lofat food and nonsugarseetened beverage
selections has proven even more effective. It appears these strategies can bring about better choices ithout a loss of
revenue.1, 1
hus, mareting lofat items and nonsugarseetened beverages specifically can be an effective ay to
encourage the purchase of healthier vending options, ithout negatively affecting sales.
Action Step: ©se visible prompts in and on vending machines in the form of labels, sticers, and posters to
identify and promote healthy options.
rice
14, 16
elling healthy vending items at a loer price than other options can be an effective incentive for healthy eating.
A study found that the sale of lofat snacs increased by ¢0 during a ee period hen prices ere reduced by
0.16 14
ost importantly, these price reductions did not significantly affect overall vending revenue. hus, reducing
the prices of healthy foods and beverages, or raising the prices of less healthy options, can be another ay to promote
healthier vending choices.
Action Step: ffer healthy options at a loer price than unhealthy ones.
lacement
he placement of vending products shos promise in increasing healthier purchases. he sales of healthier foods and
beverages can be increased by placing them in prime locations ithin a vending machine.
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Action Step: lace healthier options at eye level here they are most noticeable and more liely to be purchased.
Applying the “4s” of mareting to promote healthier vending options ill increase the lielihood that customers ill
choose them. ee Appendix C for e¤amples from around the country.
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an organiations still make a profit from healthy vending options?
any organiations use revenue generated from vending machines to support their programs and activities. ome fear
that sales and profits ill suffer if they change their offerings to improve nutritional §uality. Although this is a legiti
mate concern, loss of revenue does not occur in most cases. any schools across the country—urban, suburban, rural,
elementary, middle, and high schools—have successfully sitched to offering healthier foods and beverages cafeteria, à
1¢, 1£
la carte, vending, hile maintaining or even increasing revenue. Although these studies only e¤amined the impact
of changes in schools, it is liely that there ould be similar results in other settings serving children and youth.
vidence shos that hen more healthful options are offered, students buy them. any schools have found that they
can mae as much money, if not more, by selling healthy snac foods and beverages as opposed to less healthy options.
he e¤amined 1
schools and districts across the country that improved the nutritional §uality of foods and
beverages offered through à la carte lines, vending machines, snac bars, and student stores. After maing nutritional
improvements, most schools and districts increased
1 or maintained 24 their revenue, demonstrating that
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offering healthier items does not adversely affect profits. In addition, results from pilot studies conducted in three
states onnecticut, Ariona and alifornia shoed that healthy competitive food does not have to mean less revenue
see Appendi¤ .2124
hese studies suggest that organiations can offer healthier food and beverage vending options
hile continuing to mae money. In fact, the change may actually increase profits.
WOIG WI
H AA
S A SI OA
OS
Which manfactrers and vending service operators cold we work with to change to healthier food and beverage options?
ith the high prevalence of obesity, a greater emphasis is being placed on healthy eating and overall health. It is no
surprise then that food and beverage manufacturers and vending service operators are offering healthier product
selections to meet demand. anteen ¬ending ervices, the nation’s largest vending machine operating company, has
announced plans to offer healthier food choices. ithin the ne¤t five years, in at least
,00 vending machines in doens
of cities, they plan to offer 100 betterforyou food choices and to increase the availability of nutritious products
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by 1. A®AA®¯ ®efreshment ervices offers °ust4©, a vending program that helps customers identify, purchase
and enoy healthier snacs and beverages. A®AA®¯ °ust4© products contain 100 or feer calories per serving
no more than grams of fat and less than 0 of calories from fat per serving and 1 grams of carbohydrates or less
per serving and include ater or 100 uice. °ust4© options are highlighted ith bold product identifiers, and easy
tounderstand nutrition information is posted on the vending machine, alloing consumers to §uicly and easily find
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the snacs and beverages that are right for them.
ith the increasing demand for vending products that suit healthier eating habits, food and beverage manufacturers
and vending service operators are beginning to understand these needs and striving to offer a ide selection of healthier
products. rganiations no have better options hen selecting foods and beverages to stoc in their vending
machines. ae sure to as about healthy options hen you are considering a vending contract, or as your current
vendor to or ith you to improve your selection of healthy items¨
Nemours Health & Prevention Services 4
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