School of Distance Education 
             
             
                                                                                                      
                                                                  
                                 UNIVERSITY OF CALICUT 
                            SCHOOL OF DISTANCE EDUCATION 
                                                                  
                                                                  
                                                                  
                                                           BBA 
                                               (1st SEMESTER) 
                                                    Course: BBA1C01 
                                                                  
                                                                  
                               MANAGERIAL ECONOMICS 
                                     (2019 ADMISSION ONWARDS) 
                                                                  
                                                                  
                                                                  
                                                                  
                                                                  
             
            Managerial Economics                                                       1 | Page                                        
                                           
             
                                                                  
                                                                  
                                                                  
                                                   School of Distance Education 
                                  MANAGERIAL ECONOMICS  
                                                STUDY MATERIAL 
                                                                  
                                                                  
                                                      st
                                                    1  SEMESTER 
                                                    Course: BBA1C01 
                                                                  
                                                                  
                                                            BBA 
                                   (2019 ADMISSION ONWARDS) 
                                                                  
                                                                  
                                                                  
                                                                  
                                                                  
                                                                  
                                                                  
                              UNIVERSITY OF CALICUT 
                            SCHOOL OF DISTANCE EDUCATION 
                     Calicut University- PO, Malappuram, Kerala, India - 673 635 
             
            Managerial Economics                                                       2 | Page                                        
                                           
             
                                                                
                                                                
                                                                
                                                  School of Distance Education 
             
            UNIVERSITY OF CALICUT 
            SCHOOL OF DISTANCE EDUCATION 
             
            STUDY MATERIAL 
            FIRST SEMESTER 
             
             
            BBA COMPLEMENTARY COURCE 
            (2019 ADMISSION ONWARDS) 
             
            Course: BBA1C01 
            MANAGERIAL ECONOMICS 
             
             
            Prepared by:          SUDHEESH S 
                                  Assistant Professor on Contract in BBA, 
                                  School of Distance Education, 
                                  University of Calicut 
                                          
             
            Managerial Economics                                                     3 | Page                                        
                                          
             
                                                                  
                                                                  
                                                                  
                                                   School of Distance Education 
             
             
             
                                           
             
            Managerial Economics                                                       4 | Page