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WORLD INTELLECTUAL PROPERTY ORGANIZATION
INTRODUCTION TO TRADEMARK
LAW & PRACTICE
THE BASIC CONCEPTS
A WIPO TRAINING MANUAL
GENEVA
1993
(Second Edition)
(
(
WIPO PUBLICATION
No 653 (El
ISBN 92-805-0167-4
WIPO 1993
PREFACE
The present publication is the second edition of a volume of the same title that
was published by the World Intellectual Property Organization (WIPO) in 1987 and
reprinted in 1990.
The first edition was written by Mr. Douglas Myall, former Assistant Registrar of
Trade Marks, United Kingdom.
The present revised edition of the publication has been prepared by Mr. Gerd
Kunze, Vevey, Switzerland, and reflects his extensive expertise and experience in the
administration of the trademark operations of a large international corporation,
Nestle S. A., as well as his intensive involvement, as a leading representative of
several international non-governmental organizations, in international meetings
convened by WIPO.
This publication is intended to provide a practical introduction to trademark
administration for those with little or no experience of the subject but who may have
to deal with it in an official or business capacity. Throughout the text, the reader is
invited to answer questions relating to the text. Those questions are numbered to
correspond to the answers that are given, with a short commentary, in Appendix I.
Arpad Bogsch
Director General
World Intellectual Property Organization
February 1993
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