MONOPOLY Millionaires, a Free-to-Play Social Gaming Version of the World's Favorite 
    Family Game Brand, Now Available on Facebook from Electronic Arts
     MONOPOLY Millionaires Enables Players Around the World to "Pass Go" and Play with Hundreds to Thousands of 
                              their Friends 
    REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Electronic Arts Inc. (NASDAQ:ERTS) today announced that MONOPOLY 
    Millionaires, the first free-to-play social gaming version of the world's favorite family game brand, is now available for play on 
    Facebook. Fans of MONOPOLY can connect with all their Facebook friends and family around the world to experience the 
    never ending fun of building the biggest and best boards and amassing millions in MONOPOLY money. Under license from 
    Hasbro, MONOPOLY Millionaires can be played on Facebook at: http://apps.facebook.com/monopolymillionaires/  
    The release of MONOPOLY Millionaires represents an entirely new and innovative approach to the digital MONOPOLY 
    franchise. Electronic Arts' considerable MONOPOLY development expertise has resulted in the integration of unique social 
    gameplay features that take gaming on Facebook in a new direction. 
    "EA has enjoyed a very successful relationship with Hasbro over the last three years and we're excited to introduce the beloved 
    MONOPOLY brand to the Facebook community," says Chip Lange, senior vice president and general manager of the Hasbro 
    Division at Electronic Arts. "We strive to continually re-imagine Hasbro brands digitally in creative ways and MONOPOLY 
    Millionaires is no exception. We're bringing the world's favorite game brand into the new era of social gaming, offering an 
    accessible and enjoyable experience for Facebook users worldwide." 
    "MONOPOLY has always been a social game that's made better by the friends you play with," said Katie Mitic, director of 
    platform and mobile marketing at Facebook. "With MONOPOLY Millionaires, EA and Hasbro are bringing this global game 
    brand to a growing online audience of people who play games with their friends on Facebook. MONOPOLY is a great example 
    of the legacy that can be created when games are built to be social from day one." 
    Fans of MONOPOLY will find several familiar features in MONOPOLY Millionaires, such as the classic MONOPOLY board, 
    earning money by building houses and hotels, and rolling dice to move tokens around the board. However, MONOPOLY 
    Millionaires has been designed specifically for the world of social gaming to encourage players to engage and play with their 
    friends. The more friends a player has, and the more often they visit their friends' boards, the more success they're likely to 
    have in the game. Additionally, players may roll the dice consecutively and don't have to wait for their friends to finish their 
    turns. Customization is another highlight of MONOPOLY Millionaires, allowing players to creatively decorate their boards for a 
    more personalized and expressive experience. 
    "MONOPOLY has entertained millions of families around the globe for decades," said Mark Blecher, senior vice president and 
    general manager of digital gaming and media at Hasbro. "With this first time addition of a social gaming version for Facebook, 
    it's great to know there will always be a friend or family member who'll be ready to roll the dice any time of the day or night to 
    experience the fun of MONOPOLY Millionaires." 
    MONOPOLY for Xbox 360, PlayStation 3, PlayStation 2, Nintendo Wii and Nintendo DS 
    The world of MONOPOLY has already come to life digitally with great success through the strategic licensing alliance between 
    EA and Hasbro. To date, the franchise—which kicked off in 2008 with the launch of the original MONOPOLY—has sold through 
    more than two million units worldwide across Xbox 360® video game and entertainment system, PlayStation ® 2 and 
    PlayStation 3 computer entertainment system, Nintendo DS, and the Wii. The 2010 launch of MONOPOLY Streets brought 
    even more fun to the digital translation of the popular board game with newly added online play features and an immersive 
    MONOPOLY city which transforms and expands as aspiring real estate moguls buy and develop their properties. 
    MONOPOLY for iOS, Amazon Kindle, Windows Phone 7 and Android 
    It's "GO" time! With MONOPOLY for iPad, iPhone, iPod touch, Amazon Kindle, Android and Windows Phone 7, players can take 
    a ride on the Reading Railroad, buy Boardwalk or go directly to jail. The game jumps to life with animated features and intuitive 
    gameplay as players buy, sell and trade Atlantic City's famous properties. Adding to the fun is the ability to challenge friends 
    with Pass ‘n Play and customize the difficulty, number of players and house rules. For those who aspire to go global, there is 
    MONOPOLY Here & Now: The World Edition for iPhone and iPod touch. This popular app features all new properties and adds 
    an international flair to the world's favorite game brand digital experience. Players can own international cities, trade in a Race 
    Car for a Sumo Wrestler and discover fun facts about exotic destinations with Chance, Community Chest and "Did You Know?" 
    cards. 
    MONOPOLY for Pogo.com 
    At EA's online gaming destination Pogo.com™, players can also become global real estate tycoons in MONOPOLY Here and 
    Now: The World Edition by visiting www.pogo.com/games/monopoly to compete against three other opponents. Additionally, 
    Pogo™ now offers the downloadable MONOPOLY City for the PC, the first true digital iteration of the hit board game in which 
    players can build and watch their city fortune grow. MONOPOLY City is now available at www.pogo.com/downloads.  
    About MONOPOLY 
    Since 1935, more than 275 million copies of MONOPOLY have been sold in 111 countries and 40 languages. Hundreds of 
    different editions of the game have been published, but the most popular continues to be the classic "Number Nine." 
    Affectionately known by its original product number, "Number Nine" is based on the streets of Atlantic City and is nearly 
    identical to Charles Darrow's original submission to Parker Brothers. The MONOPOLY name and logo, the distinctive design of 
    the game board, the four corner squares, the MR. MONOPOLY name and the character, as well as each of the distinctive 
    elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. 
    About Electronic Arts 
    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software 
    company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game 
    systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: 
    EA SPORTS(tm), EA(tm), EA Mobile(tm) and POGO(tm). In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 
    titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's 
    products and full text of press releases can be found on the Internet at http://info.ea.com.  
    About Hasbro 
    Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and families around the world with a wide-range of 
    immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television 
    programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers 
    through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, 
    PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Come see how we inspire play through 
    our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.  
    EA, EA SPORTS, EA Mobile, POGO and Pogo.com are trademarks of Electronic Arts Inc. MONOPOLY is a trademark of Hasbro
    and used with permission. Nintendo DS and Wii Mii are trademarks of Nintendo. Xbox and Xbox 360 are trademarks of the 
    Microsoft group of companies and used with permission. "PlayStation" is a registered trademark of Sony Computer 
    Entertainment Inc. iPad, iPhone and iPod touch are trademarks and/or registered trademarks of Apple Inc.Facebook is a 
    registered trademark of Facebook, Inc. All other trademarks are the property of their respective owners. 
    Media Contacts:
    Playfish
    Tom Sarris, 415-578-3194 
    Director of Global Communications
    tom.sarris@playfish.com 
    or
    EA Hasbro
    Alexis McDowel, 650-628-7703 
    PR Director
    amcdowel@ea.com  
    Source: Electronic Arts Inc.
    News Provided by Acquire Media